Zanussi are a European Leader in the household appliances industry. Since 1984 Zanussi has belonged to the Electrolux Group and is based in Italy where they have 5 modern and highly automated Factories with a total capacity of 6.000.000 units per year. In Western Europe they are market leader with a share of 6,5%. Zanussi holds the same leadership also in the built-in industry, in virtually all European markets. They have strong presence in Italy, Spain and the UK and are quickly developing in new European markets. The target customers of Zanussi are typically young, modern and dynamic. They are people who are looking for the benefits of innovation with appealing modern design.

The Zanussi product policy is encapsulated within their Brand Promise and reflects the mass-market appeal of the brand:

• Leading innovation that addresses real consumer needs
• Advanced design that visualises the innovation and enhances the user benefits
• Trend-setting styling, bringing personality to individual products and character to the brand
• Range depth but focused on the medium and medium-high segments
• Built-in has an extensive range of width and depth demonstrating fully the key brand value of innovative design